Client: WSP
Location: Global

WSP — A bold new identity for a new era of engineering

WSP, one of the world’s largest engineering consultancies, needed a brand to match its scale, purpose and people-first ethos. The rebrand repositioned WSP for a new era of growth—one centred on mindset as much as expertise.

The brand idea, Visioneers—a fusion of visionary and pioneer—captured the company’s distinctive outlook. A bold and expressive visual identity broke from industry convention: iconic red, sharp monochrome, and a dynamic typographic system grounded in WSP’s Montreal roots. The system launched across 17 global workstreams, uniting 70,000+ employees under a single, forward-facing idea.