Client: WSP
Location: Global

WSP — A bold new identity for a new era of engineering

WSP, one of the world's largest engineering consultancies, needed a brand to match its scale, ambition and people-first culture. The challenge was to create an identity that felt every bit as progressive as the work the business delivers around the world.

Built around the idea of Visioneers, the creative brought a fresh sense of confidence and optimism to the engineering sector. A bold visual language of iconic red, sharp monochrome and expressive typography broke from industry convention, creating a flexible global system that felt as human as it was authoritative.

Launched across 17 global workstreams, the identity united more than 70,000 employees under a single, forward-looking brand with the confidence to match its ambition.