The brands people remember rarely come from playing it safe. Over the past 15 years, I’ve built my career creating work that cuts through category sameness, balances strategic rigour with emotional resonance, and looks for new ways to make brands feel human. From global agencies to early-stage startups, I’ve led teams and crafted ideas across the full creative process, always with a focus on creating distinctive work that makes people feel something.

EXPERIENCE –

Keel London
Creative Director
April 2024—today

Studio Phoenix
Design Director
June 2022—April 2024

Freelance Design Director
July 2019—June 2022

Superunion
Design Director
July 2018—July 2019

Steve Edge Design
Senior Designer
Nov 2016—Feb 2018

&Dave
Senior Designer
Sept 2015—Nov 2016

Hi, I’m Sarah.

Some agencies:

Storm // Prophet // Superunion // Design Bridge // Wordsearch // &dave // Steve Edge Design // Keel // Whistle //

Some clients:

WSP // BRP // Lynx // PepsiCo // GTT // NTT // Exa // London College of Contemporary Arts // GHD // Savills // Landsec // LondonNewcastle //