Royal Mint Court—Recasting a London landmark

Royal Mint Court needed a brand that looked beyond its remarkable history to capture its future potential. The challenge was to create an identity that respected one of London's most historic sites while attracting a new generation of ambitious businesses.

Rather than looking backwards, the identity drew inspiration from the craft of making currency itself. Graphic forms evolved from the subtle imperfections created when layers of ink shift during the printing process, transforming technical precision into a bold and expressive visual language. Combined with vibrant colour, confident typography and dynamic imagery, the identity brought a fresh energy to one of London's most historic addresses.

The result is a distinctive brand that challenged expectations of commercial property marketing, giving Royal Mint Court an identity every bit as memorable as the landmark itself.