ROKiT — Brewing a brighter coffee brand

ROKiT was a new premium cold brew coffee with functional benefits, combining small-batch coffee, oat milk and added vitamins and minerals. The challenge was to create a brand that celebrated the coffee experience first, while giving its functional credentials a fresh, optimistic personality.

Built around the idea of Give Life a ROKiT, we developed a vibrant identity full of energy and optimism. Bold colour, graphic patterns and hyper-stylised photography turned the ingredients into heroes and created a distinctive visual system across packaging, campaign assets and launch communications.

The result is a brand that feels joyful, full of life and impossible to overlook, proving functional products don't have to look functional.